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B2B Online Europe 2019

I had the pleasure of chairing this year's B2B Online Europe Conference in Barcelona on the second day.
Well-known companies such as Microsoft, Siemens or ABB presented their paths in various digital topics such as eCommerce, Customer Experience or digital strategies.

Weiterlesen…

21.11.2019 14:38

B2B Online Europe 2019

I had the pleasure of chairing this year's B2B Online Europe Conference in Barcelona on the second day.
Well-known companies such as Microsoft, Siemens or ABB presented their paths in various digital topics such as eCommerce, Customer Experience or digital strategies.

[In der Blog-Übersicht wird hier ein Weiterlesen-Link angezeigt]

I took the following three points with me as the most important:
- Focus on individual customer needs as a success factor
- Using data effectively and responsibly at the same time
- Human" topics such as change management (also internally!), overcoming organizational silos and the right competencies in the organization are at least as important as pure technology.

My keynote was mainly about the third point and had the titel "Customer centricity and analogue implications". It was an outlook what digitalisation means to the "analogue" devices of human beings. There are massive changes ahead of us, consequently the question is which competences are needed to deal with them.

Essentially I expect three field of necessary change:

  1. Digital competencies - rather straightforward to name, less clear what exactly needs to be done
  2. Leadership competences - digitalisation means that the ecosystem in companies is changing. Conference participants saw organisational silos as main problem.
  3. Cognitive & social competences - less straightforward but key as shown in recent studies. Challenge here is that these competences are not as clearly visible as technical skills for needed in order to make individuals fit for the future.

The detailed considerations are summarised in a separate document - if you are interested, just click to download the extended version of my speech.